Thursday, 16 January 2014

 This album cover designed by Sagmeister, a typography typeface artist who produces work focusing on personal feelings, experiences and other people, which you can see from the images I have found and responded to. The image above follows the life of Lou Reed, a british singer from the 1990s, Sagmesiter has created a claustrophobic atmosphere as the first thing we perceive is the singers eyes, directly starring at us. Then we move into all the writting contrasting with Lou Reed's visage. The typography looks messy, changing size consisting of capital letters. It is hard to read and generates a rhythm that guides us towards a strange voyage in his life.
 In response to Stephan Sagmeister's work, I took a photograph of a figure facing away from the camera as this creates a claustrophobic environment. Over the image using two different sized berol pens, in lower case and capital letters I wrote the typography 'Fashion Loves Art' moving in different directions across the image making it harder to read.
The image above shows Sagmeister himself, using his semi-nude body. He carved into his skin for his 2003 'Sagmeister on a binge' exhibition Agia Poster in 1999. He ate 100 different junk foods, gaining more than 25 pounds. The photograph creates attitude, shocking the viwer as he has damged his body and made it into a poster.
 I followed his exact technique of using typography onto the surface of my friends stomach using a pen to show the lettering 'Fashion Loves Art'. I edited the image to bring out the orange effect in Sagmeister's poster. The lettering varies from big to small, capital letters to lower case.
 The Lisbon Billbaord - 2009. Sagmesiter used a large rooll of cheaply acquired material to produce the typography 'Complaining is silly. either act or forget' with the use of stencils and exposure to sunlight. Sagmeister wants to create a powerful message, which is relevant to everybody.
I responsed to Sagmeister's work by cutting out bold, captial letterings showing the typography 'FASHION'. I placed the letters on a back ground, for the to stand out. I edited the image, to create a bright effect in the response to the projecting sunlight.

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