I have completed my final three exhibition invites as shown on this page which are the last image on my movie I made which is the first image at the top, a magazine front cover page and a final poster. I have carried on from previous work using the theme I have been studying throughout the 1990s. Each invite I have produced all includes features from this particular period.

I firstly started on the movie I have made which I did by, standing against a black back ground. I used led bike lights to create the shape of each letter in either white or red. I captured each letter separately to put the together on a short animation. The image at the top is the last slide on the movie showing 'Fashion Loves Art' but also '@AtAtkinson 2014' intriguing the viewers to come along to my exhibition.

I then went on to do a photoshoot with the two tie dye tops I designed before hand. I made the tops carefully using bright colours which relate back to the 1990s. Once they had dried, instead of one girl I wanted two people, a boy and a girl to model the unisex clothing. I captured many photogrpahs with the models standing in different positions to keep focus on the product. I collected the photograph which I found had direct focus on the tie dye tops. On photoshop I tried out many different effects with a tie dye cover I scanned in from the materials I made previously, but came to the final one of the light blue and bright pink design. It runs through the background but also over the models, making the image the same pattern. The final cover is simple but I feel that it will intrige the audience as they will want to find out more. The title at the top of the cover, 'Fashion Loves Art' I made by cutting the letters out of cardboard and splashing fluorescent colours of pinks, blue, greens and yellow fastly over the top. This was an example I was going to use for the photoshoot but once I had added them onto the computer I thought I would try it out as the typography for the cover, which I found it worked.

My poster came from the design of the logo I made but I found it was not sucessful due to the colour and aswell you could not see the typeface. I was inspired by the acid house symbol of the bright yellow smiley face. I then came up with the idea of using it as a stamp, as though you were going into a club with the stamp placed on the hand. I used my friend to make the shape on her hand using yellow ink. I got an extremely thin brush and wrote out 'Fashion Loves Art' in black ink as shown on the logo. I took a photograph of her hand holding another person hand to make it look as though I have captured two people holding hands walking into the club. I put the photograph onto the computer to add different effects. My final effect picked up the bright colours, making the darker areas completely black. The hands picked up the redness from the skin which I found interesting as the yellow on her hand mixed in to create a slight orange. To finish off the poster I needed to add typography showing the words 'Summer Exhibition 2014'. I found none of the typefaces on that document stood out as I wanted them to. Instead I went back to my research of 'Grudge' writting from the 1990s. I picked out the style I thought would stand out, and designed the writting using black ink on A4 cartridge paper. I then edited the letterings onto the final poster and changed the colour to a bright yellow which picked up the yellow on her hand.

I feel I have sucessfully completed the three invites I designed as they relate back to the 1990s. I have made everything myself using many mix media pieces which I have not previously done, including tie dye tops, body ink and creating a short animation of typography on movie maker. I have enjoyed experimenting with the materials, and I am happy with the outcomes. They are all completely different to eachother but all relate back to 'Fashion Loves Art' and the 1990s which was my aim from the very beginning, intriging the audience to visit my exhibition.

                                         Experiments mixed media image making experiments

For my exhibition invite I came up with four ideas to start experimenting with. They were producing a stop frame animation, A photoshoot from the 1990s, designing clothes to be sold after an exhibition and lastly to produce a magazine cover.

Firstly I wanted to design a logo. My inspiration came from the acid house symbol of the smiley face, a round bright yellow circle with the black features over the top. To contrast the face with art I thought of a shape which related to art, a painting palette. I designed my final logo using photoshop.

 

This was the first physical experiment I did which was for the stop frame animation video. I spent at least half an hour practising each letter to make it perfect for my final design. I used led red and white lights against a black board as it looks striking and visual. I then spelt out each letter separately to be put on a animation using the computer. I have decided once I've started putting the video together to maybe try acid house music in the background as it relates to the theme of the 1990s and was extremely popular from that time.

 

 

'FASHION LOVES ART' in bold capital letters made out of cut out cardboard for the magazine page. The idea of splashing paint quickly onto the card, using fluorescent inks such as, greens, pink, blues and yellow. I sketched out a layout for my magazine page which included the photoshoot of the girl in the tie dye top I made, my logo I finished first and information of my exhibition. I might even put an invite on my page with tickets for the readers to come to my exhibition this summer.

 

 

By the end of this unit I want to have produced a stop frame animation video as shown on the second image showing the words 'Fashion Loves Art'. Then finally a magazine page inviting guests to the exhibition with images from the photoshoot with the girl modelling my tie dye tops which I made and information about the exhibition such as, dates, information about my exhibition but also not giving to much away as I want to intrigue the audience.

 

 

Throughout the 1990s I found that bright colours such as tye dye, was a very popular theme and also worn alot. For my photoshoot I put my model in highwasted denim jeans, a denim large jacket and two different crops tops. I wanted to focus on changing the colours to make them vivid. I praticed using different mix medias such as photoshop, ink, watercolour, graphic pens and many different colours of materials. The first image shows the sheets of tye dyes I made using plain white material with many colours such as blues, greens, pinks and yellows. Also the smiley face was a key, memorable, social logo which is well known from Acid House the 1990s. I used these materials, scanned them onto the computer with the figures of the model and Photoshopped them together. You can see the finished images on the second A2 page. Kate Moss is a key topic in my fashion period as she was very popular, especially in her model shoots for the advertisement Calvin Kein which i have shown by the position of my model. I have also got a thin long piece of material which i have thrown bright inks over the top which i was inspired by tye dye. I have created a colourful sequence throught fashion design focusing on the 1990s.

 This album cover designed by Sagmeister, a typography typeface artist who produces work focusing on personal feelings, experiences and other people, which you can see from the images I have found and responded to. The image above follows the life of Lou Reed, a british singer from the 1990s, Sagmesiter has created a claustrophobic atmosphere as the first thing we perceive is the singers eyes, directly starring at us. Then we move into all the writting contrasting with Lou Reed's visage. The typography looks messy, changing size consisting of capital letters. It is hard to read and generates a rhythm that guides us towards a strange voyage in his life.

 In response to Stephan Sagmeister's work, I took a photograph of a figure facing away from the camera as this creates a claustrophobic environment. Over the image using two different sized berol pens, in lower case and capital letters I wrote the typography 'Fashion Loves Art' moving in different directions across the image making it harder to read.

The image above shows Sagmeister himself, using his semi-nude body. He carved into his skin for his 2003 'Sagmeister on a binge' exhibition Agia Poster in 1999. He ate 100 different junk foods, gaining more than 25 pounds. The photograph creates attitude, shocking the viwer as he has damged his body and made it into a poster.

 I followed his exact technique of using typography onto the surface of my friends stomach using a pen to show the lettering 'Fashion Loves Art'. I edited the image to bring out the orange effect in Sagmeister's poster. The lettering varies from big to small, capital letters to lower case.

 The Lisbon Billbaord - 2009. Sagmesiter used a large rooll of cheaply acquired material to produce the typography 'Complaining is silly. either act or forget' with the use of stencils and exposure to sunlight. Sagmeister wants to create a powerful message, which is relevant to everybody.

I responsed to Sagmeister's work by cutting out bold, captial letterings showing the typography 'FASHION'. I placed the letters on a back ground, for the to stand out. I edited the image, to create a bright effect in the response to the projecting sunlight.

For my response to the typeface ‘Fashion Loves Art’ I have done four examples to show the lettering using various mixed medias which I have been inspired by the period of the 1990s. I started by exploring illustrations which represent the 1990s including objects, music and signs saying ‘I love the 90s’. I firstly responded to the sign ‘I love the 90s’ using graphic pens. I slightly changed the sign as I wanted a black background instead of white as I want the letters to stand out boldly. The shapes of each letter remind us of the 1970s, especially the love heart which has replaced the letter ‘O’ from ‘Love’. After analysing the example, it represented the 70s than it did the 80s. I then went to look onto the typeface ‘grunde’ which reflected massively on the 1990s. In the 1990s I found that music was very popular, to respond to the music using a white background, I used CDs and CD Cover to spell out the lettering as It relates to the topic in replacement to music. Also following from the idea of music, artists/celebrities were very popular and icons to the population when seeing them on television. On a white background with light hitting in from all directions, I carved out as example of the first few letters ‘fash’ using tape. For my last example on the 1990s I wanted to search an object which our generation knows and can buy in shops today. I collect the Bubble Tape ‘Hubba Bubba’. When responding to this object I bought this brand from the local supermarket, to demonstrate typeface ‘Fashion Loves art’. I carefully created a sequence of pattern using the typeface ‘Fashion Loves Art’ which looks eye catching.

Throughout my examples I have focused on found images that represent the 1990s. In my response to these images I wanted to create a modern typeface using many different materials which relate to each individual image I collected.  The Medias which consisted of objects relating to music and film in that period have much more of an effect than the solid textures such as the graphic pens. I feel that I have produced a collection of materials which follow back to the 1990s, creating texture, many colours and the popularity of the time, music.

                                                                Typography

For our typography design we started by planning ideas of objects in the room that relate to fashion as replacement for each letter. We came up with seven materials to use in the project. Our first idea of the ‘F’ we used our hair to create the straight lines, the contrast of the two hair colours looked vibrant. For the ‘A’ we used three long and thin paintbrushes to represent the art of fashion. Next was the ‘S’ and also the ‘H’ we decided on using a scarf of for the S and different materials for the H which held strong colours, materials in fashion are its main icon. For the ‘I’ we found a skeleton, we took a picture of the higher body including the face which holds the eye in. The ‘O’ we got the response from the camera as in fashion photography is a key object, we used the lense of the camera of the O shape. Lastly for the letter ‘N’ we found plenty of magazines which portray fashion, we placed the six magazines down under black sugar paper and it gives a deep black for the object to reflect off.

We wanted to design a typography using different objects to relate to fashion as it will look different but also gives a meaning for each letter.

Once the photographs had been taken, we placed the images onto the computer to be stitched on Photoshop. Our final design concentrates on the vivid light and dark tones from the flash of the camera, with the objects on the sugar paper.